Tom Crawford is a Founder and Managing Partner of High Performance Associates (HPA). HPA provides
consulting services to a broad continuum of clients, including hedge funds, trading firms and a wide
variety of traders, private equity and financial services companies, market leading healthcare,
commercial real estate and technology companies, universities, professional sports franchises, and
executives and athletes across the United States. Since its inception, High Performance Associates’
expertise and commentary has been sought by publications and news outlets such as the NY Times, NY
Post, Fortune, Newsweek, USA Today, Men’s Health, Popular Science and ESPN.
HPA is the culmination of Dr. Crawford's twenty years in the Human Performance field, including almost
10 years as the Director of Coaching and managing director of high performance programs for the
United States Olympic Committee (USOC). During his tenure at the USOC, Dr. Crawford led the
development and management of education and performance programs for all Olympic sports,
including virtually all Olympic teams and coaches. His work supporting Americas top coaches was
featured on NBC during the Atlanta Olympic Games. Prior to the USOC, Dr. Crawford was a founding
staff member and Senior Director of the National Institute for Fitness and Sport, where he worked with
and provided counsel to athletes and coaches from the National Basketball Association, Major League
Baseball, National Football League, ‘Top-10’ professional tennis players, as well as other professional
and amateur athletes from across the United States. His programs at the National Institute were
featured live on "CBS This Morning."
Dr. Crawford has been a keynote/featured speaker in over a dozen countries worldwide, as well as an
invited lecturer at prestigious universities such as The Wharton School, Columbia, Brown, Stanford,
Indiana, Purdue, The Shanghai Institute, the Australian Institute for Sport, The University of Malaga in
Spain and the Wingate Institute in Israel . He has organized and appeared on programs with athletes,
coaches and journalists such as John Wooden, Billie Jean King, Digger Phelps, Billy Packer, Frank Deford,
Bob Costas, Bonnie Blair, Todd Martin, and many more. He also was invited to present with over a dozen
Nobel Laureates at the Inaugural World Science Festival. He presents on a variety of topics including:
Leadership for High Performance – Maximizing Human Potential; Talent Identification and Development;
and Authentic Happiness.
In 1989, Dr. Crawford was the first graduate to receive a double-doctoral degree in Performance
Psychology and Kinesiology from Indiana University, where he was awarded the 2006 Distinguished
Alumnus Award and served as a special advisor to the Dean of the School of Health. Previously, he
received his masters degree in Industrial/Organizational Psychology with an emphasis in Leadership
from the Purdue University School of Science. He was a D1 scholarship athlete at Siena College. He is a
member of the American Psychological Association and the Association of Chief Executives of Sport.
consulting services to a broad continuum of clients, including hedge funds, trading firms and a wide
variety of traders, private equity and financial services companies, market leading healthcare,
commercial real estate and technology companies, universities, professional sports franchises, and
executives and athletes across the United States. Since its inception, High Performance Associates’
expertise and commentary has been sought by publications and news outlets such as the NY Times, NY
Post, Fortune, Newsweek, USA Today, Men’s Health, Popular Science and ESPN.
HPA is the culmination of Dr. Crawford's twenty years in the Human Performance field, including almost
10 years as the Director of Coaching and managing director of high performance programs for the
United States Olympic Committee (USOC). During his tenure at the USOC, Dr. Crawford led the
development and management of education and performance programs for all Olympic sports,
including virtually all Olympic teams and coaches. His work supporting Americas top coaches was
featured on NBC during the Atlanta Olympic Games. Prior to the USOC, Dr. Crawford was a founding
staff member and Senior Director of the National Institute for Fitness and Sport, where he worked with
and provided counsel to athletes and coaches from the National Basketball Association, Major League
Baseball, National Football League, ‘Top-10’ professional tennis players, as well as other professional
and amateur athletes from across the United States. His programs at the National Institute were
featured live on "CBS This Morning."
Dr. Crawford has been a keynote/featured speaker in over a dozen countries worldwide, as well as an
invited lecturer at prestigious universities such as The Wharton School, Columbia, Brown, Stanford,
Indiana, Purdue, The Shanghai Institute, the Australian Institute for Sport, The University of Malaga in
Spain and the Wingate Institute in Israel . He has organized and appeared on programs with athletes,
coaches and journalists such as John Wooden, Billie Jean King, Digger Phelps, Billy Packer, Frank Deford,
Bob Costas, Bonnie Blair, Todd Martin, and many more. He also was invited to present with over a dozen
Nobel Laureates at the Inaugural World Science Festival. He presents on a variety of topics including:
Leadership for High Performance – Maximizing Human Potential; Talent Identification and Development;
and Authentic Happiness.
In 1989, Dr. Crawford was the first graduate to receive a double-doctoral degree in Performance
Psychology and Kinesiology from Indiana University, where he was awarded the 2006 Distinguished
Alumnus Award and served as a special advisor to the Dean of the School of Health. Previously, he
received his masters degree in Industrial/Organizational Psychology with an emphasis in Leadership
from the Purdue University School of Science. He was a D1 scholarship athlete at Siena College. He is a
member of the American Psychological Association and the Association of Chief Executives of Sport.
